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1st Announcement

2nd Announcement

Community Posting

Station 8

Pre-launch Reveal Content With EGNARTS & CARGO CULT

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Announcement Impact

Through January announcement, Korea Comms introduced Nike Air Max Dn8 to the world with over 390K in reach, marking a strong launch moment.

Station 8

Partnering with Fastpaper, a culture-forward digital media outlet with strong Gen Z reach, we brought audiences inside the cultural exchange at Bangkok’s Station 8 — highlighting Dn8’s role in inspiring new connections.

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Station 8

THE SUITE

Product Seeding

Dazed Styling Editorial

THE SUITE powered by 8

Media Partnership

Eight creators interpreted The Suite experience in their own way, while 26 media guests explored the expansive possibilities of Air Max Dn8. A private dinner for 20 top-tier media deepened relationships and delivered Dn8’s spirit of bold experimentation through an unforgettable culinary experience.

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Product seeding

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THE SUITE powered by 8

Obtained higher reach with in-depth storytelling

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VS SP24 Dynamic Land

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Station 8

THE SUITE

Product Seeding

Dazed Styling Editorial

Dazed

Editorial Content

Korea Comms partnered with DAZED Korea to position Nike Air Max Dn8 as a style icon for the next generation of sneaker lovers. They showcased dynamic style through K-pop artist Chae-Young, known for her bold individuality. Through this partnership, we pushed the edges of storytelling and be in the path of new, younger consumers. The partnership included the March issue cover feature, web articles, Instagram, and YouTube content — all amplifying the Dn8 style across DAZED Korea’s platforms.

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