NSO

Pinnacle

Elevated

Scaled

(Nike Seoul/Gangnam)

Stores

Soundbites & Opportunity

The dominant use of red color across the A/E/C journey positioned retail as a symbolic storytelling space for Air Max DN8.

Bold installation brought consumer's attention, boosted curiosity of marketing and key product and kept them initiative area longer than usual.

Kinetic elements and digital assets effectively drove strong focus on Air Max DN8, but limited use of mannequins made it challenging to showcase full head to the looks.

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ABC Mart

For the purpose of authentic storytelling, we conducted athlete seeding and filming. As a result, the understanding and recognition of the Nike brand among athletes within multi-brand environments have significantly increased, leading to their proactive engagement in sales efforts.
(Sales data is still being collected.)

By communicating with consumers through the voices of athletes from multi-brand stores, rather than the brand itself, we were able to present our brand in a more genuine and relatable manner.