CREATE WONDER
LAUNCH WITH IMPACT
RELENTLESS RELEVANCE

Station 8
Bangkok

Air Max Dn8 Journey Begins with Global Artistic Showcase

Station 8 in Bangkok marked the start of the Air Max Dn8 journey, showcasing artwork from APLA creators. The event featured interactions and community-led artworks that felt like worldwide art exhibition. From Korea, 3 different creators - Meltmirror, Confetti Yard, and Zin Choi - collaborated on an exhibition. The WIP pieces displayed were further developed and showcased again at SEOUL powered by 8. Station 8 effectively reflected Dn8's "Underground to Overground" strategy and gained global attention through various contents along with the in-depth coverage on FastPaper in Korea.

SP25_AirMax_Station8_APLA
SP25_AirMax_Station8_APLA
SP25_AirMax_Station8_APLA
SP25_AirMax_Station8_APLA
SP25_AirMax_Station8_APLA
SP25_AirMax_Station8_APLA
CREATE WONDER
LAUNCH WITH IMPACT
RELENTLESS RELEVANCE

City Activation : Townhalls

AM Dn8 Spirit Shines Through Pre-Event Collaborations and Community Pop-Ups

Before officially launching the city activation in Seoul, we held four small-scale exhibitions following our stop in Bangkok. These sessions provided a space for creators to share their ongoing experiments and works-in-progress. By inviting underground artists and their communities, we were able to showcase how each interpreted the Air Max Dn8 in their own way. This platform allowed us to build deeper connections with a broader creative community.

EGNARTS03.01.2025
EGNARTS
EGNARTS
EGNARTS
EGNARTS
PERMIT X GUNHYEOK CHOI03.02.2025
PERMIT X GUNHYEOK CHOI
PERMIT X GUNHYEOK CHOI
PERMIT X GUNHYEOK CHOI
PERMIT X GUNHYEOK CHOI
YELLOW HIPPIES03.08.2025
YELLOW HIPPIES
YELLOW HIPPIES
YELLOW HIPPIES
YELLOW HIPPIES
CARGO CULT03.15.2025
CARGO CULT
CARGO CULT
CARGO CULT
CARGO CULT

THE SUITE powered by 8

THE SUITE powered by 8 : A Sensory Celebration of Air Max Dn8's Experimental Nature

THE SUITE powered by 8 was a week-long city activation in Seoul that spanned from underground to on-the-ground culture. Through this event, we invited 8 teams of creators selected from various fields and 7 chefs representing diverse culinary styles. Together, they helped bring to life the “Unreal Movement” of the Air Max Dn8 - allowing consumers to experience its wonder through all five human senses.

The Suite
The Suite
The Suite
The Suite
The Suite
The Suite
The Suite
The Suite
The Suite

HOTEL CHICORY

295, Seobinggo-ro, Yongsan-gu, Seoul, Republic of Korea

[Creator’s Suite]

3.27 THU - 4.2 WED Open to public

13:00 - 20:00 (Last entry before 19:30)

[Chef’s Suite]

3.26 WED *Private*

3.28 FRI - 4.2 WED Selected Members Only

Opening Dinner for Media & CatalystMar 26th
Creator’s SuiteMar 27th - Apr 2nd
Chef’s SuiteMar 27th - Apr 2nd
Stage PerformanceMar 29th

Catalysts Highlights

From the moment the products were seeded to the exhibition and dinner experience, we observed active engagement and enthusiastic responses from our catalysts across multiple touchpoints. The strong participation of renowned catalysts and their organic social content contributed significantly to sparking consumer interest and attention.

Seeding
Seeding

Catalyst

M

Engagement

THE SUITE Visit
THE SUITE Visit

Catalyst

M

Engagement

Soundbite

Despite the location disadvantage, visitors who made the effort to attend gave very positive feedback. Many felt that Nike's 'THE SUITE powered by 8' pop-up transcended mere product promotion, transforming into a cultural space where art, food, and technology converged. The reviews from dinner participants were very favorable. There was also a perception that it was a space requiring payment or accessible only to certain individuals.

soundbite