For the first time in Korea, we utilized SNKRS CAM for a product launch. Prior to the actual event, we collaborated with key creators from the campaign, including CARGO CULT and EGNARTS, to freely showcase teaser content on their respective accounts. This collaboration generated significant buzz within the community, amplifying anticipation and engagement.
For this Air Max Dn8, we collaborated with various community artists to align with the 'Underground to on the ground' concept. The SNKRS content introduced these artists and crafted stories that highlight the experimental spirit and innovative thinking of Air Max Dn8.
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APR 09