Social Journey

Social media crafted a journey to maximize the cultural connection with the 'Air Max DN8' by inviting the community to 'The Suite'. The plan involved engaging the community in city activations through social participation events, sharing the storytelling of creators and chefs, and facilitating real-time interactions to enhance engagement.

@nikeseoul Takeover

Takeover @Nikeseoul profile & grid with powerful Air Max DN8 storytelling & invitation to THE SUITE city activation.

(Total 7 contents released - 4 IGR / 3 IGF)

@nikeseoul Takeover

Social Engage Event

Created social engagement event to connect with followers more fun & creative way achieving the highest view & reach

(Show Your Expression on AM Dn8 with Emoji )

Social Engage Event

Connect Nike Eco System

Leverage every placement with CTA to connect seamless digital journey to Nike eco system

AM Dn8 digital microsite : Total view 33K / Clicks 284
The Suite Experience : Total view 34K / Clicks 728

Connect Nike Eco System

Local Storytelling Connection

Share local creators & chefs storytelling to create more cultural connection and invite more followers to the city activation

(Date covered : MAR.6th to 17th)

Local Storytelling ConnectionLocal Storytelling Connection