Full-Funnel Integrated Media

Integrated Media created full funnel impact by creating strong awareness and successfully connect it to business demand.

OOH

High visibility OOHs at 2 key style spots(Hongdae, Seongsu) identified by population map analysis

Target OTS *Opportunity To See

.M

Digital

Unprecedented bold Takeover built strong awareness

Bold takeover led 63.9% of P1929 target (4.7M) within a day(3/6)

Reach

Views

Traffic

.M

105% vs. FCST(5.2M)

M

123% vs. FCST(32M)

K

178% vs. FCST(232K)

Especially, Kakao(No.1 Messenger App) was fully takeover by Dn8 thanks to strong partnership. Bold takeover led 63.9% of P1929 target (4.7M) within a day(3/6)

New trial : Virtual Try-On Ad

To Deeply connect with target audience, developed Virtual Try-on type Ad with Teads & boosted via Pinterest Media

Virtual Try On Engagement rate

.%

654% higher vs Avg. E.R

Virtual Try On Order CVR

0.%

0.15%p vs Avg.CVR 2.3%

Pinterest MF1929 Reach

1.M(31%)

3D interaction & Virtual Try On type asset showed +654% higher engagement rate & +0.15% higher CVR

Drove Strong

Business Impact

Built strong integrated media ecosystem

Brand campaign successfully increased search query and fully prepared paid search generated strong demand

Successfully drove New Consumers(1st time buyers)

AM Dn8 converted first time buyers vs other products despite of high price range as paid media successfully fueled new consumers through new media trials like Pinterests & Teads Virtual Try On

Dn8 1st time buyer %

Dn8 Net New buyer %

%

28% vs 2025 avg.

%

66% vs 2025 avg.

Soundbite

Buzz related to AM Dn8 increased by 288%

Overall, many of consumers feedback were positive at shape and comfort of Dn8. City activation brought massive buzz for AM Dn8 reaching peak on Air Max day (MAR.26)